Dow Credit Union Named Presenting Sponsor of Broadway & Beyond at Midland Center for the Arts
Partnership supports a season of nationally touring Broadway productions and live entertainment in mid-Michigan
Midland Center for the Arts and Dow Credit Union are expanding their partnership to bring unforgettable live experiences to audiences across the region, with Dow Credit Union serving as the presenting sponsor of the Center’s Broadway & Beyond Series.
The partnership supports a season of nationally touring productions at Midland Center, beginning this fall with Jersey Boys and Clue and continuing with more Broadway favorites throughout the 2026/27 season, including Dolly Parton’s Smoky Mountain Christmas Carol, Beetlejuice, Riverdance, A Beautiful Noise: The Neil Diamond Musical, and The Wiz.
“Live performance has an incredible ability to bring people together around a shared experience,” said Dr. Matt Travis, President and CEO of Midland Center for the Arts. “Dow Credit Union understands the importance of creating those moments right here in our community. Their partnership helps us continue bringing exceptional touring productions to mid-Michigan and giving audiences more reasons to experience something together.”
For Dow Credit Union, the partnership builds on its commitment to investing in experiences that strengthen the communities it serves.
“The performing arts have a unique way of creating unforgettable moments. They spark imagination, broaden perspectives, and create memories that stay with us long after the final curtain call,” said Michael Goad, President and CEO of Dow Credit Union. “We're proud to partner with Midland Center for the Arts to help bring that magic to our region.”
Throughout the season, Midland Center and Dow Credit Union will also collaborate on creative opportunities that extend beyond the stage, connecting audiences with the Broadway & Beyond Series through community engagement, digital content and special promotions.
“At Dow Credit Union, we believe in being a multiplier for good, and this partnership is the perfect opportunity to help bring joy, inspiration, and connection to our community,” said Alayna Gant, Director of Marketing and Community Relations at Dow Credit Union.
The Broadway & Beyond Series brings nationally touring productions and artists to Midland Center for the Arts, offering audiences the opportunity to experience Broadway and live entertainment close to home.
Tickets and additional information about the 2026/27 Broadway & Beyond Series are available at midlandcenter.org.
ABOUT DOW CREDIT UNION
Dow Credit Union is a not-for-profit financial institution owned by its members and dedicated to being a multiplier for good. Membership is open to all, with members enjoying lower rates on loans, higher rates on deposits, no NSF fees, and convenient, anywhere banking backed by advanced security and protection. Headquartered in Midland, Michigan, and serving members nationwide, the credit union has over $2.6 billion in assets and nearly 84,000 members across all 50 states and in 40 countries. Dow Credit Union offers a full range of financial services—including recently launched Business Accounts and Preferred Checking, an activity-based checking account designed to create more value for members. Its reputation for excellence has also been acknowledged by Investopedia and Business Insider for offering some of the nation’s most competitive CD rates. Dow Credit Union is insured by the NCUA and an Equal Housing Opportunity lender. For more information, visit dowcreditunion.org.
